Resume

I'm a strategic marketing professional with 10+ years of experience across lifecycle, demand generation, content, ABM, communications, and events, with particular depth in healthcare, healthtech, education, edtech, nonprofits, and real estate.

My sociology background isn't an interesting footnote. It's the foundation of how I work. I start with human behavior, why people engage, what they trust, what makes them act, and build backward to strategy. That instinct shows up in how I sequence a nurture program, structure a pitch deck, write a campaign brief, and manage a multi-stakeholder review without losing what we're actually trying to say.

I don't separate brand from revenue. In every role I've held, the same programs that shaped how an organization was seen also filled its pipeline and retained its customers. I've built marketing engines from zero, managed cross-functional workflows across sales, legal, compliance, and executive teams, and produced content that has generated over $1.6M in directly attributable revenue.

I bring the same rigor to a one-pager due Thursday as I do to a six-month content strategy.

Work
Experience

2024 - Present

Senior Marketing Manager

PRACTICE · Remote

Spearheaded end-to-end project management for integrated campaigns across content, email, SEO, and events; generating $210K in revenue within 30 days.

Designed and implemented campaign automation strategies that reduced lead-to-customer conversion time by 75%.

Developed and managed project timelines and workflows in Asana, increasing efficiency across cross-functional teams.

Served as primary liaison for marketing project intake across internal stakeholders.

2020 - Present

Marketing Consultant

Freelance Clients · Remote, New York, NY

Developed high-quality written content across formats, blog posts, whitepapers, email campaigns, newsletters, and campaign assets, for clients operating in complex, regulated B2B environments.

Managed editorial calendars and content workflows for multiple clients simultaneously, coordinating freelancers, subject-matter experts, and internal stakeholders while maintaining consistent editorial standards.

Used SEO tools, content performance analytics, and audience behavior data to inform editorial strategy, improve discoverability, and optimize content effectiveness across owned and distribution channels.

Produced executive bylines, event content, and partner co-marketing materials that supported brand authority and cross-channel amplification.

Reduced lead-to-client timeline by 50% through data-informed content journey redesign and lifecycle optimization.

Developed and executed an acquisition email marketing strategy, increasing lead conversion.

Collaborated with product teams on personalized messaging and triggered campaign architecture.

Directed content creation and communications strategy across internal and external stakeholders, aligning messaging across all channels.

Audited and improved event email campaigns; implemented updated promotional strategy that informed future product launch communications.

Evaluated social and email metrics to improve funnel engagement and increase organic reach.

2021 - 2023

Account Based Marketing Manager

Essential Education · Remote

Generated 7,122 net new leads and contributed to $805K in attributed revenue.

Decreased lead-to-customer conversion time by 69.1% year-over-year through lifecycle stage definition and targeted nurture strategies.

Built long-term SEO content strategy, led cross-functional stakeholder communications, and managed concurrent campaigns across digital, email, and events.

2019 - 2021

Marketing & Business Development Associate

Council on Accreditation · New York, NY

Led rebranding initiative and brand awareness campaigns for internal and external audiences.

Built cross-departmental communication strategy, managed digital advertising across Google, Facebook, LinkedIn, and Twitter, and leveraged Salesforce for targeted outreach tailored to each client's needs.

2016 - 2019

Event Marketing Coordinator

Celmatix · New York, NY

Supported launch of MyFertility Compass, Celmatix's first consumer-facing product, achieving a 22% sustained conversion rate and 34K unique visitors during the four-month beta.

Led the #saytheFword campaign, engaging 5,000+ women globally. Managed event presence, blog, social, and email content across campaigns.

Volunteer

2035 - 2035

Marketing Manager & Co-Founder

Skate4Grant · Ashby, MN · 2020 – Present

Co-founded community fundraising initiative honoring lives lost to addiction.

Leads all marketing, communications, social media strategy, and event promotion.

Education

2014

University of Minnesota | Bachelor of Arts, Sociology

Minneapolis, MN

Skills
& Expertise

Marketing Automation & CRM: Marketo · Braze · Klaviyo · ActiveCampaign · Eloqua · HubSpot · Salesforce · Pardot

Demand Gen & ABM: 6sense · Smartlead · Outreach

Paid Advertising: Meta Business Suite · Facebook/Meta Ads · Google Ads · LinkedIn Ads

Email & Outreach: Mailchimp · MailerLite · Constant Contact

Analytics & Reporting: Tableau · Amplitude · Google Analytics

Design & Content: Figma · Adobe Creative Suite · Canva · HTML/CSS (email coding)

Project Management: Asana · Notion · Airtable · JIRA · Monday · Wrike

Social & Scheduling: Hootsuite · Later

Forms & Data Collection Jotform · Typeform · SurveyMonkey

CMS & Web: WordPress · Squarespace · Wix

Other Infogram · Zoom

Martech & Tools

Core Competencies

Lifecycle Marketing

Demand Generation

Account Based Marketing

Lead Generation

Content Marketing & Strategy

Email Marketing

Marketing Automation

Campaign Management

Communications & PR

Event Marketing

SEO/SEM

Copywriting & Editing

Sales Enablement

Executive & Investor Communications

Cross-functional Project Management

KPI Reporting & Analytics

A/B Testing & Optimization

Audience Segmentation

Nurture Strategy Editorial

Calendar Management

MQL Definition & Optimization