Senior Marketing Strategist | Lifecycle · Demand Gen · Content · Communications · Events
Projects
On January 17, 2018, Celmatix launched a campaign to encourage women to talk about their fertility and family planning by saying the F-word. Over 5,000 women worldwide pledged to #saytheFword.
COPY & COMMUNICATIONS
BLOG POSTS
10 Resources for Your Diversity, Equity, and Inclusion Efforts
October 6, 2020 | Council on Accreditation
How Nonprofits are Navigating the Uncertainty of the Pandemic
August 20, 2020 | Council on Accreditation
Launch of New Website & Branding
December 6, 2019 | Council on Accreditation
EMAILS
#1 Parenting Strategy, B2C | Good Inside
Parenting Gamechanger, B2C | Good Inside
My Ted Talk is Here!, B2C | Good Inside
Workshop Promo, B2C | Good Inside
Repair Guide, B2C | Good Inside
Distance Education Training, B2B | Essential Education
Computer Essentials Launch, B2B | Essential Education
COA Speaks: Virtual Event, B2B | Council on Accreditation
National Infertility Awareness Week, B2C - copy only | Celmatix
MyFertility Compass, B2C - copy only | Celmatix
SUCCESS METRICS
Project Name 01
$1.6M+ in directly attributable revenue generated, Across roles
$210K in revenue within 30 days of campaign launch, PRACTICE
75% reduction in lead-to-customer conversion time, PRACTICE
69.1% faster lead-to-customer conversion vs. prior year, Essential Education
7,122 net new leads generated in a single year, Essential Education
22% conversion rate sustained across a 4-month product beta, Celmatix