Kelsey Risbrudt

For over a decade, I've built marketing programs that earn trust, drive revenue, and tell stories that actually matter. I started in scrappy startups with no playbook and learned that the best marketing begins with a real understanding of who you're trying to reach, and what they need to hear to act.

Whether it's full-funnel demand generation, lifecycle automation, SEO and content strategy, or executive communications, I connect strategy to revenue without forgoing the human element at the heart of every story. I've worked throughout healthcare, healthtech, EdTech, education, nonprofits, and purpose-driven organizations, translating complex ideas into marketing that meets sophisticated audiences exactly where they are.

What I Build

Demand Generation & Pipeline

Multi-channel campaigns, ABM programs, outbound infrastructure, lifecycle nurture, and attribution frameworks that connect marketing directly to revenue. I've generated $1M in pipeline within 30 days of program launch and reduced sales cycles by 75% through behavioral segmentation and a sales-aligned campaign strategy.

Websites, SEO & Organic Growth

Full website builds from scratch and SEO implementation that compound over time. I have built experience building a company’s entire web presence from scratch, growing active users by 133% from 12K to 28K annually, and increasing organic search sessions to 11K per year.

Lifecycle & Retention Marketing

Behavior-based customer journey programs, automated nurture sequences, and segmentation strategies that fuel activation, conversion, and long-term retention across Braze, Marketo, HubSpot, and Klaviyo.

Content, Brand & Communications

Editorial strategy, thought leadership, executive communications, and brand narratives that earn credibility with institutional buyers, healthcare leaders, educators, and mission-focused organizations.

Events & Field Marketing

End-to-end event programs, from international conferences and executive dinners to webinar series and community activations, that have driven 75–95% of revenue growth across every organization I've worked with.